Asics Running Shoes

ASICS is a Japanese sports equipment manufacturer. ASICS designs and produces professional footwear and sports equipment for many sport disciplines. In recent years ASICS gel running shoes have been ranked one of the top performance footwear products in the market.

The company name, ASICS, is an acronym of a famous Latin phrase 'Anima Sana In Corpore Sano', which translates to 'a sound mind in a sound body' and has become the tag line for many ASICS advertising campaigns, with ASICS pledging to 'bring harmony to the body and soul'.

Asics Gel is an innovative gel cushioning system and gives all Asics Gel trainers superb shock absorption. The lightweight cushioning system in the forefoot and rear foot eases shock experienced, protecting joints from impact and offering support as you run. Asics Gel Cumulus, is a product of this innovation and is an extremely light running shoe which maintains a high level of cushioning and comfort.

Asics trail running shoes are manufactured to withstand any rugged terrain, the outer sole offers excellent trail traction, with a comfortable feel. They also feature the lightweight gel cushioning system, designed to enhance comfort and performance of the product.

In May 1990, ASICS opened the Research Institute of Sports Science in Kobe and fundamental research continues into new materials and products to enable athletes all over the world to enhance performance. In 2011 it was announced that ASICS will be the new official kit manufacturer for the Australian Cricket Team.